Businesses, non-profits, and passionate hobbyists are always looking for ways to expand their audience. The first forms of marketing were word of mouth and street signs. Then came billboards, radio commercials, newspaper advertising and mailers. The age of the internet introduced an entirely new world of banner ads, email, and social media all vying for our attention (and our dollars). However, consumers have become weary of such attempts and are blocking out all the noise.
How is a small business or non-profit supposed to compete with established names and companies that can afford to pay for television commercials and sponsoring events? I have an answer to that question, and you might be surprised that you've never heard of it before: Podcasting.
Michael Stelzner says “Podcasting will see exponential growth”
Podcasting will see exponential growth in the next 2-3 years. Michael Stelzner from Social Media Examiner says that 32% of marketers want to learn how to use podcasting and only 3% of marketers are using podcasting. When we compare the millions of blogs out there to the less than 300,000 podcasts in iTunes you can see that there is tremendous room for growth – and the time to start is before the competition does!
Podcasting is an intimate medium that puts your message in front of prospects longer than a commercial. Fans and customers get to know you better through a podcast than any other marketing resource – better than email, newsletters, and video-blurbs combined. How much would you pay to educate your fans and customers about who you are and what you are about? Podcasts are like talk radio in this way – a regular does of personality that comes out when talking about your podcast's main topic.
Starting a podcast doesn't cost much
The barrier to starting a podcast is extremely low. Anybody with a message can reach a global audience for very little cost.
Podcasting is the next big movement and you don't want to miss the bus. But before you jump all-in simply because I have convinced you then I suggest you make sure that podcasting is right for you.
Download the 7 Important Questions To Ask Yourself Before Starting A Podcast and contact me for questions.