Are you trying to get into iTunes' New & Noteworthy podcast charts?
Stop wasting your time.
Only the Comedy and News & Politics categories contain New or Noteworthy podcasts as of this writing (March 2018).
Here is proof:
THE SHOWS ARE NOT NEW
The following is a screenshot I shared in FB on January 6, 2017 of the New & Noteworthy (Business category):
It looks a lot like one from today, March 11, 2018:
MANY HAVE PODFADED
As you can see from the image above, some New & Noteworthy shows have not released an episode in over a YEAR!
Your Morning JumpStart by Bonnie Cribbs hasn't released an episode since June 2016 (Business category):
One of my clients, The Council on Human Function, completed Season 1 July 2017 and won't be back until Spring 2018:
Please Finish Your Book by John P. Smith Jr. was last released in September 2016 (Business category):
THE SHOWS AREN'T NECESSARILY NOTEWORTHY
The word “noteworthy” is subjective, so I may be overstepping my boundaries and discounting a podcast that is truly worthy of being included in the listings long past what can reasonably be called “new”.
However, from what I can gather from he is no longer active – anywhere:
- Last episode released 9/6/16
- Last post on Facebook 10/18/16
- Last Tweets 1/5/17
- Only 34 posts on Instagram
And the worst thing about it all?
We never find out if he finished his book! 🙂
The hottest shows aren't included
Almost every show in category level N&N listings were released in 2016. You know what isn't in N&N charts? The hot new shows!
Yet, Parenting Abroad is listed, even though they haven't released an episode since April 2016?!?
AND WHAT ABOUT JORDAN HARBINGER?
If Jordan Harbinger can't crack into New & Noteworthy for the Education category, then what chance does an indie podcaster like you and I have?
NO CATEGORY-LEVEL N&N PODCASTS ARE IN THE TOP-LEVEL LISTING
Here is the top-level iTunes New & Noteworthy listing from March 11, 2018 (sorted alphabetically):
Not a single podcast in a cagetory-level listing is included on the home page New & Noteworthy listing.
It is possible that Apple won't list a show in both places, but the evidence points to something more condemning: The category-level listings are no longer being managed.
WHAT DOES THIS MEAN FOR INDIE PODCASTERS?
In the past few weeks I've had three clients say, “But I only have 8 weeks to get into New & Noteworthy”.
That mantra needs to be put to sleep.
You need to focus on what is more important:
- Connecting with your listener
- Growing your subscriber base
- Making great content your listener is compelled to share
It is your audience that will make your podcast a success – not a broken chart listing.
I no longer check the New & Noteworthy listings, so in the future I would appreciate if you would let me know if you notice they have been updated.