Each category in the Podcast section of iTunes has sub-categories.
- Pat Flynn’s Smart Passive Income is in the Business/Marketing & Management category
- The Dave Ramsey Show is in the Business/Investing category
- Entrepreneur On Fire is in the Business/Careers category
How do you check your ranking in iTunes?
- Search for your podcast in the search bar
- Click on your podcast
- Click on the sub-category listed in the menu structure (above the artwork)
- Click on “Select All” for either New & Noteworthy or What’s Hot
Count the number of podcasts in front of yours and that’s it!
Watch the video to make sure you are reading the page correctly. I had been doing it wrong for years until I saw this.
Do you have to be new to be featured in New & Noteworthy?
The truth is: No.
You don’t have to be new to be featured in iTunes New & Noteworthy.
For instance: Radical Personal Finance from Joshua Sheets was released in July 2013. One year later it is #6 in the iTunes New & Noteworthy section for the Investing category.
You don't have to be NEW to be featured in New and Noteworthy.
Watch the video to see episodes of Radical Personal Finance, a podcast ranked at #6 in iTunes New & Noteworthy on August 11, 2014, that were released in July 2013.
How to stay in the Top 20 of iTunes
This is my opinion, but hear me out: The MoneyPlan SOS podcast is normally a weekly show. However, it changed to a bi-weekly release during the summer. In fact, there was only one episode released in July, on the 21st, and the most recent episode was released on August 8th.
However, the show currently ranks as #11 in iTunes Investing category. Why?
There was only one new 5-star rating and downloads for the newest episode were average (about 1,500 in the first 72 hours). Is that all it takes to beat out Motley Fool Money and Suze Orman?
- Does 1,500 downloads from a guy in the midwest beat out CNBC’s Jim Kramer?
- Did Money Girl’s Quick and Dirty Tips take a long, extended vacation?
- Did somebody at Apple make a mistake?
Nope. The only thing I can contribute to landing in this position is my audience. Good content, engaging with my listeners and having a catalogue of episodes to keep them coming back are what I believe is helping me beat out the James Altucher show this week.
Bottom line: Keep offering good content and don’t quit. As long as you have fans and/or bring value, you will stay relevant in the iTunes rankings.
And remember to take screenshots when you hit those big numbers!